Nike Unveils Latest Film "What If You Can" Shot in Riyadh
- Publish date: Friday، 17 May 2024
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Nike has released a new film titled "What if you can?" aimed at encouraging girls in Saudi Arabia to build confidence and realize their potential through sports. The film, shot entirely in Riyadh, was directed by acclaimed Saudi filmmaker Haifaa Al Mansour.
فيديو ذات صلة
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Storyline and Impact
The film follows a teenage girl as she discovers her abilities and finds joy in physical activity, boosting her self-confidence. It aims to show how everyday actions can lead to developing sports skills, helping to demystify sports for young women.
Collaborative Efforts
As part of this campaign, Nike has collaborated with the storytelling platform Rebel Girls. The partnership features stories of inspiring women, including footballer Seba Rabea Mohammed Tawfiq and sprinter Kariman Abuljadayel. These digital stories will be accessible on Nike’s online platforms, the Nike app, and Rebel Girls' social media channels.
Community Engagement
The campaign also includes partnerships with schools and grassroots programs in Riyadh, offering girls free opportunities to explore various sports. These initiatives are designed to make sports more approachable and enjoyable for young women.
Overcoming Barriers
In Saudi Arabia, sports can still be a daunting prospect for many young women. This film and the associated campaign aim to break down those barriers by showing that sport can be part of everyday life and encouraging girls to get involved.